The Bonaire Hotel and Tourism Association (BONHATA) organized an E-marketing workshop for its members at Captain Don’s Habitat Bonaire earlier this week. The workshop was organized to inform and assist the members of BONHATA in the optimization of their online visibility and online marketing strategies. In the last few years online marketing developed rapidly and became an important aspect of
marketing for many businesses.
The Bonaire Hotel and Tourism Association of Bonaire for almost 35 years and plays an important role in the growth of the tourism industry of Bonaire. BONHATA sees the importance to keep its members up-to-date with the new changes in the marketing world so they stand out and grow their businesses and improve their results. During the workshop best practices of creating online brand awareness and online sales were discussed. BONHATA renewed her website to an integrated approach, were social media play an important role to promote the members. A mix of social media will be used to launch and promote BONHATA’s new e-marketing campaign, “I love Bonaire”.
The members present at the workshop had the honor to experience the launch of a new “I Love Bonaire” video, which expresses why visitors fall in love with the island of Bonaire. The video has been made available for social media such as YouTube and also on BONHATA’s Facebook page, which carries the name “I love Bonaire”. Be sure to visit this Facebook page to view and share the video with which you share the love for Bonaire with your friends.
After the workshop, members gathered for a social get-together at the Deco Stop Bar for a drink and to further deliberate on the topics presented during the workshop in a more relaxed atmosphere. Topics for other workshops during this year include tax legislation and labor conditions. If you would like to attend these workshops, please contact the BONHATA office at 717 5134.